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Opening the case files
byHoratio/Case studies/Case studies

Five builds, written up in full — numbers included.

Four of these are operations platforms built from inside the business rather than from a specification document; each write-up gives what it replaced, what it saved, the arithmetic behind that figure, and what a build like it costs. The fifth is the £300 website, written up the same way. Where a number rests on an assumption, the assumption is on the page.

BuildsFive, all live in production
SectorsHorticulture · fencing · logistics · a gym
Written byThe person who built them
FiguresShown with their arithmetic
Delivery planning 2 hrs → 10 minProcurement reach 3 → 100+ growersFence drawings 1–2 hrs → 0Wholesale quoting 15 → 2–3 minNursery revenue £1m → £3.2mFastest to production 11 days£300 website live in 2 days Delivery planning 2 hrs → 10 minProcurement reach 3 → 100+ growersFence drawings 1–2 hrs → 0Wholesale quoting 15 → 2–3 minNursery revenue £1m → £3.2mFastest to production 11 days£300 website live in 2 days

Most software case studies are a logo, an adjective and a percentage nobody can check. These are not that. Each one names the volumes the business actually runs at, shows the arithmetic that turns those volumes into hours and pounds, and marks every assumption so you can replace it with your own and watch the answer move.

Common questions

What kind of businesses does byHoratio build for?

Real-world operations rather than software companies: nurseries and horticulture, landscaping, fencing, glazing, construction and property. The common shape is a business that measures or specifies something, prices it from a book, moves it through several pairs of hands and delivers it — where the admin between those steps is done by people retyping things.

Do you always build custom software?

No, and case study 004 is the argument against it. That rebuild used an existing WooCommerce catalogue, Pipedrive tailored into order management, the courier portals the business already booked through, and Zapier, Make and a little integration code — no bespoke application at all. Custom is right when the work has rules no product knows, like a fence take-off or a plant-name that has to be learned; otherwise the skill is choosing well and connecting properly.

How long does a build take, and what does it cost?

Days to a working first version rather than months of discovery. Across the four operations builds, projects started from £5,000, £8,000 and £12,000 depending on scope, against UK agency rates of £50,000–£200,000+ over three to nine months for comparable work. Case study 003 was live in production 11 days after the first commit.

How do you avoid the changeover going wrong?

By running the new system alongside the old one on the same real work until it has earned the switch, which is how case study 004 was put in with no downtime. Most operational software fails at the changeover rather than the feature list, and a business that cannot afford a bad week will otherwise never start.

Where does an engagement usually start?

An operations audit: two days inside the working week, mapping every retyping step between your tools and costing what could be collapsed, with the numbers attached so you can decide whether any of it is worth building. It is £1,500 and guaranteed — if it cannot show at least ten recoverable hours a week with evidence, you get it back.

The short version of how all of this works sits on the byHoratio homepage, and the engagement itself usually starts with an operations audit.

—One next step

Which of these is your business?

If you recognised your own working week in any of the four, that is the conversation. Twenty minutes, no deck, no pitch.

HORATIO@BYHORATIO.COM

Book a 20-minute call →